London Fashion Week AW10

"A modern take

on an Edwardian Fairytale...."

Creative Director Luigi Inglese with Designer Henrietta Ludgate

Henrietta Ludgate

When designer Henrietta Ludgate approached Sulis London to create the looks for her AW10 show at London Fashion Week the Sulis team were thrilled to be involved. Producing sculptural designs with a Scottish influence, the young designer and Central St Martins Graduate sees fashion as a type of architecture, and believes that her clothing and the human body should be closely connected.

Having been awarded the Ethical Fashion Forum’s ‘Fashion Innovation Award’ for London Fashion Weeks SS10 judged by a panel including Roland Mouret and Vogue’s Dolly Jones, Sulis were very excited at the prospect of having involvement in such exciting and progressive designs.

The Concept

Luigi, Sven and Henrietta arranged a meeting prior to the show to formulate a creative concept using mood boards to draw together their individual ideas.

The resulting concept was a modern take on an Edwardian fairytale, the softly textured edges creating the perfect contrast to the clean, structural lines of Henrietta’s designs.

These dreamy, elfin looks were a fusion of the Tim Burton-esque ‘wonderlands’ combined with traditional Edwardian influence. The look maintained a fresh, and modern feel by using experimental textures and crimping.

How to achieve the look at Henrietta Ludgate

Toolkit

Bumble and bumble Surf Spray
Bumble and bumble Classic Hairspray

A step by step guide from Luigi Inglese

1. Take the halo section (top circular section of hair) and clip away.

2. Prep hair with Bumble and bumble Surf Spray and blast until dry with a hairdryer to create a crispy texture.

3. Crimp in small, random sections.

4. Release the top section, and again, spray with Bumble and bumble Surf Spray and dry in with a hairdryer.

5. Backcomb the whole head- the wilder the better!

6. Roll the hair around a cylinder-shaped sponge and pin in place using hair grips

Photography: Tom Chambers for Henrietta Ludgate

Click here to watch the action! http://www.youtube.com/watch?v=OyphyBJTeRY

Step Into Spring With Metallic Pastels

"Can words describe

the fragrance of the very breath of spring? "

Neltje Blanchan

As Springtime draws closer, you can almost hear Britain breathing a collective sigh of relief. Having bravely battled through one of the coldest winters yet, it would seem that this year more than ever before we are wholeheartedly deserving of some seasonal variation. Whether you take your inspiration from magazines, the high street or the catwalk, one colour trend stands head and shoulders above the rest: Pastels.

Sulis Colourist Melanie Lewin ensured that Pixie stood out from the crowd at the Elle Style Awards...

...by tinting the model/singer's hair a watery peppermint green. Having dabbled with peroxide and grey tones in the past, Bob Geldof's daughter is no stranger to a bit of hair-based experimentation. The pastel green tone is very on-trend for Spring, and adding a creme-based colour to the existing bleach on Pixie's hair, Melanie was able to update her hair without the commitment of a permanent dye.










Proenza Schouler shows how to get it right:




Giles Deacon:





Catwalks were awash with romantic, watery florals at New York Fashion Week, and these coppery pinks, rose golds and steely grey-blues are all going to be a the forefront of hair colour trends for Spring.

This sounds far scarier than it actually is. The key is to keep it subtle. Natural hair is still a key trend for 2010, but a careful consultation with your colourist can explore the various options open to you. Colour is applied in triangular panels underneath the centre parting and in sheets applied throughout the hair to give a draped effect. Whether you want to go for a bolder, more streaky effect or subtle, smudged colour, you can take it to whatever level works for you. Giles Deacon kept his colours muted and washed out, and Sulis Style Crush Dree Hemingway (see top of post) was spotted at New York Fashion week sporting a rose-tinted wash. The trend is based more on the style (or not) than the colour itself. Keep those straightening irons locked away and instead, opt for a relaxed, undone finish.

The pastel trend is accessible to all hair tones. A coppery pink wash looks amazing on blonde hair and coppers smudged over existing highlights also work well. Redheads can explore coppers, golds and magentas whilst brunettes should opt for apricots, coppers, or metallic blues. This trend is fresh and unique and is all about the individual creating their own style. The metallic tones within these pastel shades keep the colour soft, shiny and multi-dimensional.



Vogue Australia:

Sulis Tip: If you want to stretch out the time between visits to your colourist, Sulis recommends opting for a brighter tone initially. This will soon fade into the desired ‘sun-fade’ pastel colour you’re after.

Time To Straighten Up

The Brazilian: Volume at the roots and a swing through the lengths...

The majority of us are guilty of consistently putting our hair through unspeakable tortures. Whether your weapon of choice is elemental, or involves peroxide or heat, the result is pretty consistent: Dry, frizzy and unmanageable hair. Not exactly the look we were going for…

Enter the Brazilian Keratin Treatment (otherwise known as The Brazilian Blowdry). This revolutionary natural treatment is set to start a hair revolution, and with celebs such as Nicole Richie swearing by it, the rest of Hollywood looks set to follow suit.

Containing keratin, a protein similar to the kind found in human hair, the treatment is chemical free and restorative- a far cry from the other straightening treatments on the market. Designed for curly, frizzy and unruly manes, there really is no limit to it’s powers. The best bit? It smells like chocolate!

The process is simple. A keratin rich creme of cocoa oil, clay, proteins and vitamins is painted directly onto clean hair and sealed in with hot irons. The result is glossy, poker-straight hair with the kind of shine you only see in shampoo ads. Yes, really. The fact that it lasts anywhere between six weeks and four months is also great news. Perfect hair plus an extra twenty minutes in bed!

Crucially, hair must not be washed, styled or touched at all after the treatment for three days and for these three days you must straighten your hair every morning. Don’t let this put you off though- this really is a small price to pay for the Balmain-style natural looking straight hair you’ll walk away with.

Sulis are thrilled to be offering this incredible treatment. Call 0207 244 4007 now to arrange your complimentary consultation.

More to follow....