London Fashion Week AW10

"A modern take

on an Edwardian Fairytale...."

Creative Director Luigi Inglese with Designer Henrietta Ludgate

Henrietta Ludgate

When designer Henrietta Ludgate approached Sulis London to create the looks for her AW10 show at London Fashion Week the Sulis team were thrilled to be involved. Producing sculptural designs with a Scottish influence, the young designer and Central St Martins Graduate sees fashion as a type of architecture, and believes that her clothing and the human body should be closely connected.

Having been awarded the Ethical Fashion Forum’s ‘Fashion Innovation Award’ for London Fashion Weeks SS10 judged by a panel including Roland Mouret and Vogue’s Dolly Jones, Sulis were very excited at the prospect of having involvement in such exciting and progressive designs.

The Concept

Luigi, Sven and Henrietta arranged a meeting prior to the show to formulate a creative concept using mood boards to draw together their individual ideas.

The resulting concept was a modern take on an Edwardian fairytale, the softly textured edges creating the perfect contrast to the clean, structural lines of Henrietta’s designs.

These dreamy, elfin looks were a fusion of the Tim Burton-esque ‘wonderlands’ combined with traditional Edwardian influence. The look maintained a fresh, and modern feel by using experimental textures and crimping.

How to achieve the look at Henrietta Ludgate

Toolkit

Bumble and bumble Surf Spray
Bumble and bumble Classic Hairspray

A step by step guide from Luigi Inglese

1. Take the halo section (top circular section of hair) and clip away.

2. Prep hair with Bumble and bumble Surf Spray and blast until dry with a hairdryer to create a crispy texture.

3. Crimp in small, random sections.

4. Release the top section, and again, spray with Bumble and bumble Surf Spray and dry in with a hairdryer.

5. Backcomb the whole head- the wilder the better!

6. Roll the hair around a cylinder-shaped sponge and pin in place using hair grips

Photography: Tom Chambers for Henrietta Ludgate

Click here to watch the action! http://www.youtube.com/watch?v=OyphyBJTeRY